Lexus LM and LX sales in India 2025: Lexus India closed calendar year 2025 on a strong note, powered largely by the impressive performance of its flagship models – the Lexus LM 350h and Lexus LX 500d. Despite operating in a niche ultra-luxury segment, these two models together recorded a remarkable 50% year-on-year growth and contributed around 19% of Lexus India’s total sales, underlining the growing appetite for premium and ultra-luxury mobility in the country.
Key Highlights of Lexus LM and LX sales in India 2025
- LM and LX combined growth: 50% YoY increase
- Contribution to overall sales: ~19%
- Lexus RX growth: 18% YoY, contributing ~22% to total sales
- Top-selling model: Lexus ES 300h (locally assembled)
- Market entry: Lexus entered India in 2017
- Current lineup: 5 models, most with self-charging hybrid powertrains
Lexus LM 350h – Redefining Luxury Travel in India
The Lexus LM 350h has quickly established itself as the most desirable ultra-luxury MPV in India. Designed primarily for chauffeur-driven buyers, the LM focuses on delivering a first-class travel experience rather than just transportation.
What makes the LM 350h special is its private jet-like cabin experience, making it highly attractive to business leaders, celebrities, and high-net-worth individuals.
Key reasons behind LM’s strong demand:
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- Ultra-spacious rear cabin with executive lounge seating
- Premium materials, ambient lighting, and refined craftsmanship
- Exceptional ride comfort and cabin insulation
- Hybrid powertrain offering silent and smooth performance
- No direct rival in the Indian market, giving it a segment monopoly
The LM has effectively created a new category in India – an ultra-luxury people mover focused purely on comfort and prestige.
Lexus LX 500d – The Flagship SUV with Road Presence
The Lexus LX 500d remains the brand’s ultimate statement of luxury and power. Positioned as Lexus India’s flagship SUV, the LX blends legendary off-road capability with modern luxury and advanced technology.
It is also the only diesel model in Lexus India’s lineup, making it especially appealing to buyers who value torque, long-distance capability, and commanding performance.
Why buyers are choosing the LX 500d:
- Bold, imposing design with massive road presence
- Powerful diesel engine with excellent low-end torque
- Exceptional off-road capability combined with luxury comfort
- Advanced safety, terrain management, and driver assistance systems
- Strong brand image and exclusivity factor
The LX competes with high-end luxury SUVs like the Mercedes-Benz G-Wagen, Range Rover, and Audi RS Q8, and continues to attract buyers looking for both adventure and status.
Lexus RX – The Silent Growth Champion
While the LM and LX grab headlines, the Lexus RX has quietly become one of the brand’s most important growth drivers. In 2025, the RX recorded 18% year-on-year growth and contributed around 22% to total Lexus India sales.
This reflects the strong demand for:
- Luxury mid-size SUVs
- Hybrid powertrains with high fuel efficiency
- Comfortable, feature-rich daily drivers
The RX plays a crucial role in expanding Lexus’ customer base beyond ultra-luxury buyers to premium family SUV customers.
ES 300h – Still the Backbone of Lexus India
Despite the spotlight on LM, LX, and RX, the Lexus ES 300h continues to be the highest-selling Lexus model in India. Locally assembled and competitively positioned, the ES 300h appeals to buyers seeking:
- A luxury sedan with excellent ride comfort
- Proven hybrid efficiency
- Lexus reliability and ownership experience
The ES remains the foundation of Lexus’ volume strategy in India.
Why Lexus is Gaining Ground in the Ultra-Luxury Segment
Several factors are driving Lexus’ success in India:
- Growing number of HNIs and UHNWIs
- Increasing preference for chauffeur-driven luxury vehicles
- Rising demand for unique, low-volume premium models
- Strong brand trust in Japanese reliability and quality
- Focus on customer experience rather than just product features
Lexus’ strategy of offering distinct, niche products instead of mass luxury models is clearly paying off.
What This Means for 2026 and Beyond
With luxury car demand in India showing no signs of slowing down, Lexus enters 2026 with strong momentum. The success of the LM and LX indicates that Indian buyers are now willing to invest heavily in ultra-luxury mobility, especially when it offers exclusivity, comfort, and a differentiated experience.
Lexus is expected to continue focusing on:
- Enhancing guest experience and after-sales service
- Expanding its ultra-luxury footprint
- Strengthening its hybrid portfolio
If this trend continues, Lexus could further solidify its position as a key player in India’s premium and ultra-luxury space.
Final Thoughts
The Lexus LM and LX driving sales growth in 2025 is a clear indicator of changing luxury preferences in India. Buyers are no longer just looking for badges and performance—they want privacy, comfort, presence, and an elevated ownership experience. With the LM redefining luxury travel and the LX delivering unmatched road presence, Lexus has successfully tapped into a lucrative and growing niche.
