Audi Concept C: Audi has officially confirmed that its upcoming electric sports coupe, the Audi Concept C, remains firmly on track for production. The announcement comes after speculation surrounding the future of Porsche’s electric 718 models, which were originally expected to share technology with Audi’s new sports car. The Concept C represents a major shift for the brand. It is designed to be the spiritual successor to the iconic Audi TT while also introducing a new design language and electric performance direction for the company
Audi Confirms Concept C Will Reach Production
Recent reports suggested that Porsche might reconsider its electric successors to the 718 Cayman and Boxster. Because Audi’s sports coupe shares development resources with those models, this raised questions about the Concept C’s future.
However, Audi quickly dismissed the concerns and confirmed:
- The Concept C program is still active and progressing.
- Cooperation between Audi and Porsche remains strong.
- Platform development by Porsche will continue.
- The production version is expected to arrive around 2027.
This reassurance is significant for fans of Audi’s performance lineup, especially since the brand has been transitioning toward electric mobility.
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Audi Concept C – A Modern Electric Successor to the Audi TT
The Concept C was first revealed in 2025 as a preview of Audi’s next-generation sports car philosophy. Instead of relying on traditional combustion engines, the company is building a fully electric performance coupe that combines advanced technology with a low driving position.
Key highlights of the car include:
- Fully electric powertrain
- Dual-motor performance setup
- Sports-focused driving dynamics
- Lightweight construction
- Aerodynamic coupe design
- Targa-style roof concept
The vehicle is internally known as “C-Sport”, indicating its role as a performance-focused electric model within the brand’s future lineup.
Audi Concept C – Unique Electric Platform and Battery Layout
One of the most interesting aspects of the Concept C is how Audi has designed the battery placement. Unlike most electric vehicles that position batteries under the floor, Audi has experimented with a different configuration.
Important technical details include:
- Based on a modified Premium Platform Electric (PPE) architecture
- Dual-motor drivetrain for enhanced performance
- Mid-mounted battery placement behind the driver
- Lower seating position for a true sports car feel
- Balanced weight distribution for better handling
This unusual battery placement helps preserve the low and engaging driving position typically found in traditional sports cars.
New Design Direction for Future Audi Models
The Concept C is also important from a design standpoint. It introduces a fresh visual identity that Audi plans to use across future vehicles.
The project is the first model overseen by Audi’s new design chief, Massimo Frascella. Under his direction, the brand is moving toward a cleaner and more futuristic style.
Some notable design elements include:
- A redesigned front grille concept
- Sharp aerodynamic body lines
- Wide stance and aggressive proportions
- Advanced lighting signatures
- Modern minimalist interior concept
- Inspiration from historic Auto Union race cars
This approach blends heritage with modern electric technology.
Porsche Collaboration Still Moving Forward
The development of the Concept C is closely linked with Porsche’s upcoming electric sports cars. Both brands are part of the larger Volkswagen Group and often share platforms and engineering resources.
Despite reports about Porsche reconsidering its EV plans, Audi insists the partnership is still intact.
Key points about the collaboration:
- Joint engineering between Audi and Porsche
- Shared platform technology
- Advanced EV performance development
- Cost-sharing benefits for both brands
- Faster development timelines
Audi has emphasized that the delivery of the platform is not at risk.
Why the Concept C Matters for Audi
The Concept C could become one of Audi’s most important models in the electric era. In recent years, the brand has been competing closely with other manufacturers within the Volkswagen Group, making it harder to stand out.
An electric sports coupe could help Audi reinforce its reputation for innovation and performance.
Potential impact of the model:
- Strengthening Audi’s performance EV portfolio
- Replacing the legacy of the Audi TT
- Acting as a halo car for the brand
- Demonstrating advanced electric technology
- Attracting younger buyers interested in EV sports cars
If successful, the Concept C could redefine Audi’s image in the premium electric segment.
Expected Launch Timeline
While the concept version has already been showcased, the production model will take some time to arrive. Current reports suggest that Audi is targeting a launch window around 2027.
Development is still ongoing, and several factors could influence the final release, including market demand, EV adoption rates, and global economic conditions.
However, Audi appears confident that the project will move forward.
Final Thoughts
The Audi Concept C is shaping up to be a bold step into the future for the brand. Even with uncertainty surrounding Porsche’s electric sports car plans, Audi has reaffirmed its commitment to bringing this exciting model to production. With innovative engineering, a new design philosophy, and a fully electric performance focus, the Concept C could become the modern successor to one of Audi’s most beloved sports cars. If everything goes according to plan, the production version arriving later this decade could mark the beginning of a new era for Audi’s performance lineup.
