Bajaj Chetak: The Bajaj Chetak electric scooter has achieved a major milestone, surpassing 5.1 lakh units sold since its relaunch in January 2020. This marks a significant achievement for Bajaj Auto, establishing the Chetak as one of the most popular electric scooters in India. The scooter’s growing popularity demonstrates the increasing adoption of electric vehicles (EVs) across the country.
Bajaj Chetak Rapid Growth in Sales
The Bajaj Chetak’s journey to 5 lakh sales has accelerated dramatically in recent years:
- It took 46 months from its 2020 relaunch to hit the first 1 lakh units sold.
- Since April 2024, sales picked up sharply, with 3,48,251 units dispatched in just 20 months.
- In the last 10 months alone, over 2,06,366 units were sold, accounting for more than 40% of total sales.
- Currently, the Chetak consistently sells over 20,000 units monthly, reflecting growing consumer confidence in EVs.
This surge comes despite previous production challenges, particularly the global shortage of rare-earth magnets that briefly halted manufacturing. With production now back on track, Bajaj expects continued growth in sales.
Bajaj Chetak Variants and Battery Options
The Chetak is offered in four distinct variants, catering to different customer needs:
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- 3001: Base variant with a 3 kWh battery, ideal for budget-conscious buyers.
- 3501, 3502, 3503: Higher variants with 3.5 kWh batteries, offering longer range and additional features.
Pricing Details
- 3001: Starting at ₹99,900 (ex-showroom).
- Top Variants: Priced up to ₹1.40 lakh (ex-showroom), depending on features and battery capacity.
This range ensures that Bajaj covers both the entry-level and mid-range EV segments effectively.
Extensive Service Network Strengthens Trust
One of Bajaj’s key advantages is its extensive service network:
- Over 3,800 service touchpoints across India.
- Ensures easy access to maintenance and support, particularly in tier-2 and tier-3 cities.
- Builds customer trust and supports sustained sales momentum.
The strong service network gives Bajaj a competitive edge over newer EV start-ups that often struggle with after-sales support.
Market Position and Competitiveness
Bajaj Chetak’s milestone highlights its strong market position in India’s growing EV scooter segment:
- Among top three electric two-wheeler manufacturers, alongside TVS and Ola.
- Briefly lost ground to TVS iQube, but quickly regained the lead.
- Legacy ICE manufacturers like Bajaj are now closing the gap with start-ups by leveraging scale and established brand trust.
The success of the Chetak indicates that established manufacturers are reshaping the EV market, making electric scooters more mainstream and accessible to traditional two-wheeler buyers.
Factors Behind Bajaj Chetak’s Popularity
Several reasons contribute to the Chetak’s rapid adoption and strong market presence:
- Variety of variants to suit different customer needs.
- Reliable battery options providing competitive range and performance.
- Extensive service and dealer network, ensuring easy maintenance.
- Trusted brand name, converting ICE vehicle users to EVs.
- Resilience against supply chain challenges, maintaining production and deliveries.
This combination of factors has enabled Bajaj Chetak to maintain consistent growth and popularity in India’s competitive EV space.
Final Verdict
The Bajaj Chetak’s achievement of 5.1 lakh sales is a clear testament to the brand’s strong presence in India’s electric scooter market. With multiple variants, robust service networks, and a focus on quality, the Chetak continues to lead the way in making electric mobility mainstream. The milestone also signifies a broader shift in the market, as traditional ICE manufacturers increasingly capture EV market share, challenging start-ups like Ola and Ather.
