Samsung Galaxy S24 Ultra Price Drop: As India enters its festive season, Samsung’s flagship Galaxy S24 Ultra is seeing one of the steepest and most talked-about discounts in its history. With sales events like Flipkart’s Big Billion Days and Amazon’s Great Indian Festival on the horizon, the Samsung Galaxy S24 Ultra Price Drop is now more accessible than ever. Here’s everything you need to know about its new pricing, deals, and whether it’s worth buying now.
Key Highlights of Samsung Galaxy S24 Ultra Price Drop
- The Samsung Galaxy S24 Ultra (12 GB RAM + 256 GB storage) originally launched at ₹1,29,999 in India.
- As part of this festive season, the device has been slashed in price to ₹71,999 on both Amazon and Flipkart.
- On Amazon, this is a direct price cut — there are no required bank offers or exchange deals to see this lower price, though further savings are possible with extra benefits.
- The day-before sale (or early sale) price on Amazon had already dropped by around ₹41,500, bringing it down to about ₹78,499, with bank card & exchange offers further reducing the effective price for some customers.
- On Flipkart, similar festive discounts will be live from September 22, with the same variant (12 GB + 256 GB) available for ₹71,999.
Samsung Galaxy S24 Ultra Price Drop Full Deal Breakdown

Variant | Original Price | Sale Price | Extra Offers / Notes |
---|---|---|---|
Galaxy S24 Ultra 12 GB + 256 GB | ₹1,29,999 | ₹71,999 | Direct cut; Amazon & Flipkart both. No special conditions needed, but bank, exchange & coupon deals may reduce the price further. |
Pre-sale Amazon drop | ₹1,29,999 | ~₹78,499 Digit | Included bank offer &/or cashback (ICICI/Amazon Pay), exchange options. |
Higher-storage / other colour variants | ₹1,29,999+ | Some variants still priced higher, depending on storage and colour; exact discount depends on vendor. |
Tips to Get Maximum Savings
- Watch for Bank Offers & Cashback: Using partner cards or platforms (e.g. SBI, ICICI, Amazon Pay, etc.) often gives extra discount/cashback.
- Take Advantage of Exchange Deals: You can trade in your old phone to reduce cost significantly in some cases.
- Note the Sale Dates: Flipkart’s sale starts around September 22; Amazon’s Great Indian Festival from September 23. Early access (for prime/big customers) may open slightly earlier.
- Check Variants You Want: Storage size, color, RAM—all affect pricing. If you can settle for the 256 GB version, you’re getting the steepest discount. Higher storage might come at less-impressive reductions.
What Features Are You Getting?

Even after the price drop, the Galaxy S24 Ultra remains a powerhouse. Here are some of the key features that keep it competitive with newer phones:
- Processor: Powered by Snapdragon 8 Gen 3 – one of the top chips used in Android flagships.
- Display: 6.8-inch Quad-HD+ Dynamic AMOLED at 120Hz refresh rate. HDR, very bright outdoors.
- Camera Setup: Multiple great rear cameras, including a high-resolution main sensor (200MP), periscope zoom lens, ultra-wide, etc.
- Battery + Build: 5,000 mAh battery, robust build with good protection (water/dust), premium materials.
- Software & Updates: Samsung promises long-term software support, continued updates, etc., which adds value over time. (While not always emphasized in every deal summary, this is part of what makes a flagship stay relevant.)
Pros & Cons: Is It Worth Buying Now?
Pros:
- The huge discount (~₹50,000–₹60,000) makes this phone much more affordable for flagship-level specs.
- With no major compromises in performance, camera, display, or durability, you’re still getting nearly all the flagship experience.
- Extra deals like bank card discounts, cashback, and trade-in/exchange offers can reduce the out-of-pocket amount.
- Such discounts are rare for a new-generation flagship so soon after launch. It represents good value if you want premium now without waiting for next-gen.
Cons:
- Some variants (higher storage, different colours) may not be discounted as deeply, or the stock might be limited.
- Festive-sale offers sometimes come with “early bird” conditions, limited quantities, or tied offers (e.g. only certain banks or payment methods).
- Support for newer features (if any) in Samsung’s next flagship might make the next model more appealing—but the price/performance gap now makes the S24 Ultra very reasonable.
Final Verdict
If you were waiting for a true flagship level phone from Samsung but thought the price was a deterrent, this is the moment. The Galaxy S24 Ultra, with its top-tier display, powerful internals, premium build, and long software support, is now available for nearly hal2f its original price in many cases. For buyers who care about performance, camera, and durability, it offers excellent value. Unless you are set on owning the newest model the moment it arrives, grabbing the S24 Ultra in these sales will likely give you far more bang for your buck.